Description
In this third book in his series of Practice-Building Secrets, Dr. Fernandez addresses the issue that happy patients build large practices, and the fact that you can’t make someone happy until you know and understand what they want.
Written with the help of a PH.D. in psychology, the reader’s eyes are opened to the reality that being a good clinician does not guarantee a doctor’s practice success. This book clearly explains what most people are looking for in a chiropractor and includes topics like the qualities the public expects from a doctor, the art of effective doctor/patient communication, warning signals of patient dissatisfaction, how to increase patient longevity, how to stimulate referrals, and how you control your practice’s destiny.
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