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Chief and Indians      44 pages; 8 ½x 5 ½; book

"Chiefs and Indians" by Dr. Peter Fernandez

Price: $19.95

Everyone considering hiring an associate and everyone thinking of becoming an associate should read Chiefs and Indians first. For an associateship to work, some very specific guidelines and understandings must be accepted and followed by both parties. Dr. Fernandez credits the three and a half years he spent as a chiropractor's associate, for helping him to build his own all-referral practice with 5 associates and 12 satellite clinics. Order your copy today.


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Doctor's Scripts      134 pages; 9x12; book

"Doctor's Scripts" by Dr. Peter Fernandez

Price: $34.95

Is what you say and what your patients hear the same thing? To help doctors improve the verbal communication skills that build successful practices, Dr. Fernandez has written this collection of clear, easy to understand and simple to use scripts. Now in its second printing, this publication is a complete source of sample scripts covering almost every aspect of the successful doctor- patient relationship. This book includes scripts for telephone, consultations, x-rays, talking exams, report of findings, re-exams, re-reports, referral procedures, office visits, plus scripts for C.A.s and exam doctors.


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Double, Double, Double - Your Volume, Services and Income      6 audio tapes

"Double, Double, Double - Your Volume, Services and Income" by Dr. Peter Fernandez

Price: $89.95

This six audio tape set inconsists of six different Dr. Fernandez' courses taped live. They are: 20 Commandments of a Chiropractic Consultant, 20 Practice Building Check Ups, 21 Steps to Double a Large Practice, Practice Building Motivation, Measuring Your Patient's Chiropractic I.Q, and Double Your Productivity. Learn what the most successful chiropractors have learned, and start doubling your practice today.


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Dr. Fernandez' Houdini Program      PC compatible CD

"Dr. Fernandez' Houdini Program" by Dr. Peter Fernandez

Price: $99.00

You can reach your practice building goals faster! This easy to use CD eliminates guesswork by accurately projecting your next month's patient visits & services. These projections are based on your prior six months figures. If the Houdini program projections show:

"You will exceed your goals"... increase them now, and build your practice faster than you thought possible.

"You will not reach your goals"... take action now, and prevent this projection from becoming reality.


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Great Achievements for Chiropractic Assistants      135 pages; 8 ½ x 11 ; 3-ring binder book

"Great Achievements for Chiropractic Assistants" by Dr. Peter Fernandez

Price: $249.00

The value of a Professional Chiropractic Assistant is well known, and now your CA can be even more valuable. This 7 lesson, step-by-step course identifies, strengthens, and expands an Assistant's key role in building a more profitable practice. The 7 lessons cover the following topics in complete and easy to follow detail: How to Be a More Effective Chiropractic Assistant, How to Run a More Efficient Chiropractic Business, How to Easily Handle Patients and Build the Practice, How to Collect Revenues Without Losing Key Patients, How to Make Money for Your Practice - by Phone, How to Build Referrals - Often at No Cost, and How to Double or Triple Your Monthly New Patients.

Dr. Peter G. Fernandez has trained over 12,000 CAs and through this course, his same high-quality instruction is provided with no rigid school schedules or distant and expensive travel. This course also includes seven advanced learning guides for the doctor. Dr. Fernandez has filled each guide with dozens of tips and techniques that can be used by any size practice to help it become more successful and a greater asset to the community that it serves. Do not go another week without these business-building methods.


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How to Buy and Sell a Practice      51 pages; 5 ½ x 8 1/2 ;10 chapters book

"How to Buy and Sell a Practice" by Dr. Peter Fernandez

Price: $19.95

Dr. Peter G. Fernandez, has started more chiropractic practices than any other consultant, and has advised hundreds of successful chiropractors on how to value or pay for a practice, has written this best-selling guidebook for buyer and seller. This book answers questions both ask: value of a practice, financing, how to achieve turnover success, etc. It's a great value at a low price.


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How to Get Out of Debt      audio tape

"How to Get Out of Debt" by Dr. Peter Fernandez

Price: $9.95

This audio cassette is a step-by-step map of instructions on how to pay off debts, cut expenses and still maintain a well-run, professional practice. Recorded by Dr. Peter G. Fernandez, the chiropractic consultant who has advised several thousand doctors on how to achieve financial success despite their history, this tape has debt elimination and money saving tips for every D.C.


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Professional Chiropractic Letters for Every Occasion      253 pages; 9 x 12 book OR 1 PC compatible CD

"Professional Chiropractic Letters for Every Occasion" by Dr. Peter Fernandez (book) Price: $64.95 Add:
"Professional Chiropractic Letters for Every Occasion" by Dr. Peter Fernandez (CD) Price: $149.00 Add:

Mastering effective communication skills is vital to building a practice. These skills include writing and sending hundreds of letters. However, writing effective letters takes time and requires more than just good spelling, correct punctuation and attractive stationery. In this book, Dr. Peter Fernandez provides you with over 500 complete letters for many situations and objectives including welcoming new and former patients, thanking patients for referrals, explaining payment of fees, answering patients' questions, seasonal letters, referral stimulators, soliciting attorneys, handling missed appointments, new office announcement, increasing fees, and more!


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Secrets of a Practice Consultant Vol. I - 1001 Ways to Attract New Patients (ebook)      274 pages ebook

"Secrets of a Practice Consultant Volume I - 1001 Ways to Attract New Patients" by Dr. Peter Fernandez (ebook)

Price: $29.00

Now in its fourth printing, this publication is still one of chiropractic's best selling books. Dr. Fernandez provides step by step, easy to follow, new patient attracting procedures that have worked for thousands of chiropractors. The reader learns who to meet in order to generate the most new patient referrals, how to get known through free public relations or paid advertising, referral stimulating programs for the doctor and for the C.A., how to attract a specific type of patient (pediatric, personal injury, etc.), how to "break the barrier" and handle more patients per day, and much, much more!


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Secrets of a Practice Consultant Vol. II - Building a Personal Injury & Workers' Compensation Practice      209 pages; 8 ½ x 5 ½; book

"Secrets of a Practice Consultant Vol. II - Building a P.I. & Workers' Compensation Practice" by Dr. Peter Fernandez

Price: $64.95

This publication will motivate and encourage the chiropractor interested in building a Personal Injury / Workers' Compensation practice to learn more about how to become the best in this specialty. In order to be the best, the PI/WC practitioner must become more knowledgeable in the various types of trauma a body is subject to, the detective work involved in examining a traumatically injured patient, the pathological symptoms produced by trauma, how to treat trauma patients, how to properly document, how to prepare for confrontation with defense attorneys, and how to win in the courtroom. As an extra bonus, Dr. Fernandez explains how to eliminate most of the paperwork that typically bogs down a PI practice and stifles its growth.


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Secrets of a Practice Consultant Vol. IV - How to Start a Practice... Quickly, Profitable, Proudly      188 pages; 8 ½ x 5 ½; book

"Secrets of a Practice Consultant Vol. IV - How to Start a Practice... Quickly, Profitable, Proudly" by Dr. Peter Fernandez

Price: $64.95

In starting his practice, Dr. Peter Fernandez first sought out the knowledge of those doctors who had opened and built large, successful practices... then he used their knowledge! Dr. Fernandez went on to build one of the largest all-referral practices in the country. Dr. Fernandez is now the most knowledgeable D.C. in the country on how to start a practice. Through his exclusive Practice Starters program, he has personally consulted in the opening of more than 3,000 successful practices. In this book, Dr. Fernandez provides the reader with information to help him/her make the right decisions in starting a practice and avoid pre-opening mistakes that can be costly and difficult, if not impossible, to reverse or overcome. Don't gamble with your future. Order your copy today.


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Secrets of a Practice Consultant Vol. V - How to Become a Million Dollar a Year Practitioner      160 pages; 8 ½ x 5 ½ ; book OR 5 Audio CD set

"Secrets of a Practice Consultant Vol. V - How to Become a Million Dollar a Year Practitioner" by Dr. Peter Fernandez (book) Price: $64.95 Add:
"Secrets of a Practice Consultant Vol. V - How to Become a Million Dollar a Year Practitioner" by Dr. Peter Fernandez (CD Set) Price: $109.95 Add:

This publication is based on the five revelations that Dr. Fernandez discovered during his 30+ years as a chiropractor and consultant. He shares this vital information with the reader and explains how these revelations apply to the mega success of a chiropractic practice. Areas specifically addressed include: making a decision, keeping goals in sight, becoming a better doctor (and believing it), taking action, challenging yourself, changing misconceptions, avoiding traps, increasing referrals, professionalism and growth management. Master what you learn from this book and your practice can continue to grow far beyond the million dollar a year level. No, this book doesn't give you something new under the sun, but it does give you something that you've never had before! The 5 Audio CD's are classes that Dr. Fernandez has presented on "How to Become A Million Dollar a Year Practitioner" - taped live.

F124 book OR F125 CD set


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The Miraculous Practice Starters® Program      EBook

"The Miraculous Practice Starters® Program" by Dr. Peter Fernandez

Price: $0.00

FREE Practice Starters Guide To Opening a New Practice!

The Miraculous Practice Starters® Program

The Program that never fails.

FREE EBOOK for doctors who plan to open their own new practice! Dr. Peter G. Fernandez, one of today's most recognized chiropractic authorities, discusses the many aspects of opening a new and successful practice. Dr. Fernandez also provides an outline of his world famous Practice Starters® Program. You'll learn how doctors who follow Dr. Fernandez' new practice system, not only avoid the infamous new practice starvation period and open their doors to an office full of patients from the very first day, but open practices with the potential to grow as much as the doctor chooses.


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