Do you want your staff to help build your practice to the next level and beyond? This book provides information that will help train them to do just that. You will also learn the secrets of patient retention, referrals and reactivation; step-by-step methods to create a community health network; how to survey your patients; and, how to conduct workshops in and outside of the office.

This essential marketing guide for chiropractors includes six reasons why marketing is necessary, hundreds of specific marketing strategies, 15 concepts of marketing, and the 11 components of successful chiropractic marketing. Bonuses for you in this book are six print advertisements you can study and adapt for your clinic promotion, a waiting room resume format you can use, and a stress test for your patients.

This is a master guide to providing community and patient workshops. Dr. Margolies has included scripts, introductory letters, flyers and actual workbooks for corporate ergonomic programs, dinner workshops, and general wellness classes.

This easy-to-follow handbook explains: how to get the most for your money, 64 ways to professionalize your own ad, how to produce eye-stopping graphics, how to write headlines that make money, how to write copy that generates more leads, plus over 100 examples of great yellow page ads and more.

Dr. Hockings shares how he consistently attracts 60 new patients a month using infomercials. You will receive complete video copy and transcripts to 5 of his most successful infomercials along with guidelines on how you can customize your own powerfully effective infomercials that could possibly be the last new patient procedure you will ever have to do.

Want to significantly increase the number of patient referrals you get from M.D.s? Not a problem when you follow this program developed by Dr. Masters for his own practice building use. In addition to explaining "how-to," Dr. Masters includes letters and copies of corresponding research materials. M.D.s are highly motivated by the fact that most of the research material has been taken directly from medical journals. Get your M.D. referrals now - order Dr. Masters' program today.

Dr. Blair Masters shares his dynamic program for getting attorneys to refer patients to his practice. You get a step-by- step guide along with 34 presentation slides and 12 follow up letters that will keep your name in front of your attorney contacts for a year (each letter is designed to be mailed at monthly intervals).

This workbook introduces you to the world of personal injury. It includes an actual PI Workshop Workbook used when presenting a workshop to local attorneys and their paralegal staff, marketing ideas, general information on handling the PI patient, and terminology and data to make you an expert in court.

Now available - a highly effective practice building workshop kit that includes everything from sample promotional materials to actual lectures and slide presentations, and insurance billing information. Dr. Grosso has designed this all-in-one kit to help D.C.s increase their referrals, patient retention, and practice income. Promoting and conducting classes that will boost your practice and income, has never been so easy or affordable - just one new patient will more than pay for this entire kit.

This publication is a convenient and cost effective means to create chiropractic awareness within and outside your office. Includes dynamic action steps to create and maintain a successful practice. Each step is clearly outlined. In this book, Dr. Margolies also teaches how to establish a demographic analysis of your community and alliances with various professionals, including healthcare providers, health spas and stores, attorneys and many others. Also included are reports on finding ideas, cash and fee plans, surveys and office/patient communications, as well as a dynamic chapter on personal injury work.

These stories, lessons and teaching aids are designed for you to share with your patients. They are valuable patient education tools that foster an environment of caring and understanding. There are a total of 52 articles, one for you to share each week of the year, and you can easily customize each article to include the name of your practice.